Google Instant is a search tool integrated into the Google search box. As you begin typing into the search box, results will begin to show below the box. This is a great feature as it speeds up searches, provides intelligent predictions, and this all happens instantly. So, how can this feature assist us in our keyword research?

Let’s say that we are a plumber located in Orange County, CA. We are conducting some keyword research to see what words or phrases that our customers might be typing to locate a plumber in the Orange County area.

We start typing into the search box.

As we type, results begin to appear below the box. The first results are location based from your own location. These are showing cities in SW Florida as this is our current location. We continue typing and the results begin to get closer to our intended search.

At this point, we can see that “plumber in orange county ca” is the top result. This means that this is a search term that is used quite a bit and will probably be a good search term to use on our plumber website.

As we continue, our term remains at the top, followed by “plumber in orange county” which could be referring to either California, New York or Florida.

The results are now focused on Orange County. The bold words are predictions that are being added along the way.

The addition of the bold words now gives us some additional phrases that we now know that people are searching for with relation to “plumber in orange county ca”.

As we finally reach our search phrase, we see even more phrases with added bold words. All of these phrases should have a decent search volume and we can use these on our website with confidence that the phrases are highly searched.

In conclusion, Google Instant is not the end all place for keyword research, but it is a nice keyword research tool and a very practical start. The search terms that were shown during our search should have a high search volume and will be a great start in our keyword research project for our plumber website. Of course, there is much,much more that is involved in a complete targeted keyword research analysis. But Google Instant can provide some great options to help you get started.

One of the most important parts of an effective SEO strategy is link building. Creating back-links to your website is one of the best techniques to increase the quantity of visitors that your potential websites get on a daily basis. But, the question is: which links are most effective?

Website owners argue about this. The truth is that all links are effective to a certain extent. If you happen to only create links from one social network or website, then you definitely have basically put all of your eggs in one basket.

To continue with this scenario, if you happen to go to a race track and you spread your cash around, betting on a number of different horses within the same race, your odds of winning some money will improve. Without a doubt, at the track, you will definitely lose money on the horses that don’t win.

Unless you pay money for back-links, there is no way that you can lose. Posting at a few of the directories is a waste of effort, in my view, because they don’t allow relevant links within the text or they don’t contain an author’s resource box towards the end of each and every article.

So let’s talk about some effective link-building SEO tips.

Find related websites and invite them to trade space. You allow the website owner to put a link on your site. He permits you to place a link on his.

Create a daily blog with links to your website. Provide helpful information associated with the products that you sell or promote on your own site.

Write informational articles and post them at EzineArticles or Go Articles, or any of the many top article submission sites online. Posting is free and each of the ezines allows back-links within the body in addition to the article resource box.

A note about link-building relating to social networks. It is imperative that you have enough confidence in your products or the ones that you are promoting to encourage your friends and family to order them.

If you don’t possess a FaceBook and a Twitter page, then you are a bit behind the times. Google+ is the latest thing, nevertheless for user friendliness and beginners, I would suggest FaceBook, first.

The more links that you truly have linking to your site or blog, the better your website can rank and the more traffic you can receive. You can’t have too many links as long as they happen naturally over a period of time. If you happen to also have outgoing links, then your site will most likely rank higher within the search engines.

But what exactly does creating a Facebook fan page do for you?  Check out these 3 benefits:

1. It helps you develop a relationship with your customers

Your status updates, shared links, and tagged pictures make you “one of them”, instead of a huge corporate entity.  With a Facebook fan page, customers get to see beyond the sales pitch.

And, Facebook fan pages make it easy for customers to share information.  If they like a new picture or a new product that you just posted about, they can tell you all about it.  In fact, you can even use the page as an informal space for customer support!

2. Every update you make is front and center

When you update your website, you can try to promote it – or you can simply hope that people will return and check it out.  However, with Facebook fan pages, you don’t have to cross your fingers and wait.  After all, any change you make – like announcing a new service or sharing a new link – goes right in your fans’ news feeds.  That way, your target audience can’t help but see them!

Having that type of front-and-center visibility means customers will be more likely to think of you the next time they need something.

3. It can make you go viral

When you get your Facebook fan page up and running, the first thing you should do is invite your friends to become fans.  They will, inevitably, invite their friends, and so on.  Before you know it, a link to your Facebook fan page is swirling all over the place!

And, if you publish something really great – like a link to something really creative or an awesome picture that will be sure to have people talking – your fans will likely share it so that all of their friends can see it, meaning that you’ve just gone viral!

Sample Fan Pages ==>

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Local Search Marketing Specialist

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1940 Kings Highway Suite 4 PMB 178
Port Charlotte, FL 33980
941-268-1926

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And, it’s awfully successful.  Did you know that text messages have a read rate of more than 95%?  That’s much higher than email or direct mail! In fact, SMS texts – or short message service texts – have become the most widely-used data application in the world!

So, what can your business get from text messaging marketing?

1. It’s a great way to reach your existing market

You can send out an SMS text daily, weekly, or monthly to your subscribers.  And, you can even automate everything to make it easier on yourself.  You can write a message to your new or existing customers and set it up to go out at a particular time.

2. It’s a good way to reach a qualified audience

Since text messaging marketing is an opt-in service, you can rest easy knowing that the people who are getting your messages want to.  You will never be labeled a spammer, or afraid that your message is falling on deaf ears.

3. It’s versatile

Text messaging marketing can be used by virtually any business, for any reason.  If you own a pharmacy, you can use it to tell customers when their prescriptions are ready.  Or, if you run a bank, you can use an SMS text to let people know when interest rates drop.  You can use it to communicate any message you want!

4. It’s instant

No matter where people are, they have their cell phones with them.  With text messaging marketing, you don’t have to wait for them to log into an email account, or walk to check the mailbox.  You don’t even have to wait for them to get out of work!

In fact, text messaging marketing is especially effective for time-sensitive information.  For example, if you sent out an SMS text that says your restaurant is offering a brand new lunch special for the next 2 hours, people will be able to head your way immediately!

5. It’s a great way to build customer loyalty

Because text messaging marketing is such an easy way to send out discounts and coupons, it makes your existing customers feel like they’re getting special treatment.  And, the better you make them feel, the more likely they are to become return customers!

6. It’s cost-effective

With text messaging marketing, you don’t have to budget for paper, envelopes, or stamps.  You can get all of your messages out easily, at an affordable price.

Local Search Marketing Specialist

Suncoast Publishing
1940 Kings Highway Suite 4 PMB 178
Port Charlotte, FL 33980
941-268-1926

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Before you begin any link building campaign, there are 7 facts you need to know.  Otherwise, you could inadvertently put your website in jeopardy!

1. Link building and SEO go hand-in-hand.  Link building is the bread and butter of SEO.  Without backlinks, you cannot prove that you’re an authoritative site, and the search engines will never have a good reason to move you up in the search rankings.

2. When it comes to link building, you need more sites linking to you than you have linking out.  When another website links to your site, it’s called an “inbound link”.  The goal of any good link building strategy is to get as many quality inbound links as possible.

3. Google admits that websites with more inbound backlinks get crawled more frequently.  And, the sooner your site gets crawled by their spiders, the faster you can rise up through the rankings!

4. The only way to beat out your competitors is with a bigger selection of quality backlinks.  When it comes to link building, you need a combination of quality and quantity.

5. Building quality backlinks takes time.  After all, people don’t link to just anything.  In order to get the best backlinks, you have to create something of value, so that people will want to link to you.  Whether it’s a killer article, a witty blog post, or an awesome picture, it takes time to create stuff that’s good enough to get linked to.

6. Bad backlinks can definitely hurt you.  Stay away from any link building strategy that tells you to head to link farms.  Link farms are websites that were developed solely to hand out backlnks – and cheat the system in the process.  The search engines hate link farms.  If you work with them, the search engines will hate you, too!

7. Link building is just like SEO; it’s never truly “done”.  Just like you are never finished with an SEO campaign, you should never stop trying to build quality backlinks.

As part of your Local Search Marketing Campaign, we will also build quality back links to your website. Contact us for more information at 941-268-1926

Local Search Marketing Specialist

Suncoast Publishing
1940 Kings Highway Suite 4 PMB 178
Port Charlotte, FL 33980
941-268-1926

Contact Us