Facebook isn’t just a platform for you to keep in touch with old friends; it is far more powerful than that! As the busiest website in the world, Facebook offers marketing opportunities that you just can’t get anywhere else. After all, your Facebook fan page could potentially be seen by millions of unique visitors every day!
But what exactly does creating a Facebook fan page do for you? Check out these 3 benefits:
1. It helps you develop a relationship with your customers
Your status updates, shared links, and tagged pictures make you “one of them”, instead of a huge corporate entity. With a Facebook fan page, customers get to see beyond the sales pitch.
And, Facebook fan pages make it easy for customers to share information. If they like a new picture or a new product that you just posted about, they can tell you all about it. In fact, you can even use the page as an informal space for customer support!
2. Every update you make is front and center
When you update your website, you can try to promote it – or you can simply hope that people will return and check it out. However, with Facebook fan pages, you don’t have to cross your fingers and wait. After all, any change you make – like announcing a new service or sharing a new link – goes right in your fans’ news feeds. That way, your target audience can’t help but see them!
Having that type of front-and-center visibility means customers will be more likely to think of you the next time they need something.
3. It can make you go viral
When you get your Facebook fan page up and running, the first thing you should do is invite your friends to become fans. They will, inevitably, invite their friends, and so on. Before you know it, a link to your Facebook fan page is swirling all over the place!
And, if you publish something really great – like a link to something really creative or an awesome picture that will be sure to have people talking – your fans will likely share it so that all of their friends can see it, meaning that you’ve just gone viral!